Core Qualitative Techniques

The full qualitative service offered by Progressive includes:
• brainstorming
• face to face focus group discussions (standard, mini and extended creative)
• online focus groups and online forums
• in-depth interviewing
• ethnographic and observational techniques
• shopping safaris and accompanied shopping visits
• diary keeping
• business and consumer research

We are members of the Association for Qualitative Research, The Viewing Facilities Association and we use Focus Vision technology. Progressive has also achieved full accreditation to ISO 20252, which provides assurance that our research is conducted with integrity and transparency, and ensures that we deliver a consistently high calibre of output. Progressive is a Market Research Society (MRS) Company Partner.