Tourism

Client: Cairngorms National Park Authority
Project: Visitor Survey 
Background: As one of Scotland’s two National Parks, the Cairngorms National Park Authority required information regarding visitor profile and behaviour, volumes of use, visitors’ knowledge and attitudes, and the impacts of information provided to visitors to continue to inform the sustainable management of the parks.
Method: The survey used a face-to-face CAPI method, interviewing across 30 sampling points throughout the Park. A total of 2,553 interviews was conducted across the year with all types of tourists and residents of the area.
Outcome: Findings were presented comparing data to previous surveys conducted in the Park in 2004 and 2010, and analysis was also presented by various sub-groups such as visitor type, origin, by season and for different geographical areas within the Park. Results will be used by CNPA in developing future strategies to encourage visitors to the area and ensure visitor expectations are met.
Key contact: Ruth Bryan Associate Director
Email: ruth.bryan@progressivepartnership.co.uk
Tel: 0131 297 2564